Every week we like to spend one of our oral language sessions looking at topical issues in the news (this is the meaty stuff, not the 'snack bite' news). This morning we took a look at a video on the Stuff.co.nz news website related to positive/negative advertising images (8 year olds sum up the problem with fashion ads).
A group of Spanish 8 year olds were given a screen and scrolled through advertising images from exclusive and expensive brands of fashion, and their facial expressions and body language was recorded as well as their discussions on what they were seeing.
We watched the video and were equally horrified by what we saw. After watching the video we did two PMIs, one on men, one on women and then we discussed what we had seen. This was a really powerful illustration of the nature of advertising and the very unfair way that women are often depicted.
We had a very full and out times loud discussion with many opinions and a whole lot of questions such as: Why would women almost always be depicted in such negative ways? Why are only men shown as strong, intelligent and confident?
We talked about 'hidden agendas' and how important it is to be aware of what message the brands are sending to their audiences and clients. We also talked of the need to avoid purchasing products where the brand promotes such negative images.
Here are our PMI's for you to take a look at.
A group of Spanish 8 year olds were given a screen and scrolled through advertising images from exclusive and expensive brands of fashion, and their facial expressions and body language was recorded as well as their discussions on what they were seeing.
We watched the video and were equally horrified by what we saw. After watching the video we did two PMIs, one on men, one on women and then we discussed what we had seen. This was a really powerful illustration of the nature of advertising and the very unfair way that women are often depicted.
We had a very full and out times loud discussion with many opinions and a whole lot of questions such as: Why would women almost always be depicted in such negative ways? Why are only men shown as strong, intelligent and confident?
We talked about 'hidden agendas' and how important it is to be aware of what message the brands are sending to their audiences and clients. We also talked of the need to avoid purchasing products where the brand promotes such negative images.
Here are our PMI's for you to take a look at.